Accuracy
We never invent specifications. Heights, speeds, opening dates, manufacturers and costs are verified before publication or omitted — there is no third option. Where a figure comes from a park's marketing and we can't verify it independently, we attribute it as the park's claim.
Attribution
Claims are attributed in prose: “Merlin's planning application shows…”, “the park has confirmed…”. We keep a hard line between confirmation and speculation — “the park has confirmed” and “an enthusiast forum reckons” are wildly different tiers of knowledge, and our wording always tells you which one you're reading.
Rumours
Rumours are labelled as rumours, in the headline where relevant, always in the body. Speculation presented as fact is bad journalism; we don't do it.
Corrections
When we get something wrong, we correct the article promptly and note what changed. Substantive corrections are flagged on the article itself, not quietly buried. Tell us when we're wrong; it genuinely helps.
Imagery
Article hero images are typically AI-generated illustrations and are credited as such. They are editorial illustration, not photographs — where an image shows a specific, real thing, we say so in the credit.
Independence
Coverage decisions are editorial. We don't accept payment for coverage, we disclose affiliate relationships, and press access never buys a softer verdict. If a much-hyped ride is a rough disappointment, that's what the review will say.
Voice
British English throughout; measurements given in both metric and imperial for an international readership. Jargon explained on first use — the reader should never need an engineering degree, only curiosity.